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VIDEO:News

Starbucks Gives Single-Serve a Shot

Description:Starbucks is planning a big ad campaign to launch its Verismo single-cup espresso-based beverage machines--the coffee company's first foray into selling machines--which CEO Howard Schultz claims will be a "game changer" for its ability to make lattes with milk pods. Julie Jargon has details on Lunch Break. (4:13)

Source: WSJLive

Tags: Starbucks Gives Single-Serve a Shot , starbucks single shot , starbucks verismo , The Wall Street Journal

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