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SMG's UK CEO on Content Strategies Across Devices

Description:The proliferation of devices puts more pressure on advertisers to make sure the content is not just technically optimized for the right screen, but also contextually relevant, says Stewart Easterbrook, CEO of Starcom MediaVest Group in the United Kingdom in an interview with Beet.TV's Ashley Swartz at the just-wrapped Consumer Electronics Show. (3:39)

Source: BeetTV

Tags: Content Strategies Across Devices , 2013 device diversity , advertisers focusing on consumers , beet.tv