AOL.com Video - Selling Online Video Ads Is Becoming TV-Like, AOL Video Chief

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Selling Online Video Ads Is Becoming TV-Like, AOL Video Chief

Description:Selling online video on the basis of total views, known as gross rating points (GRPs), common in the television business, will become increasingly important as consumers and the media stop differentiating between online video and other forms of video and view video holistically across platforms, says Ran Harnevo, SVP, Video, AOL On, in this interview with Beet.TVAOL recently formed a partnership with Nielsen to begin selling video based on GRPs. (2:14)

Source: BeetTV

Tags: Selling Online Video Ads Is Becoming TV-Like , aol on , beet.tv , BeetTV