AOL.com Video - Second Screen Service Zeebox Boasts 30 Minute Engagement Rates

VIDEO:Tech

Second Screen Service Zeebox Boasts 30 Minute Engagement Rates

Description:About 40% of US consumers use their smartphones while watching TV, but they're often emailing or posting on Facebook rather than interacting with TV shows on their phone, says Jason Forbes, Managing Director of Zeebox, a second-screen app, at the Beet.TV executive retreat earlier this month. He spoke with Lisa Hsia, Executive VP Digital Media at Bravo, a Zeebox partner, at the event. (13:24)

Source: BeetTV

Tags: beet.tv , BeetTV , live tv service , multi screen advertisement