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Rovi’s UltraViolet Initiative Brings Content to All Devices

Description:One of the biggest challenges that studios are facing today is the challenge of margins. Whereas once consumers were purchasing movies on DVD and Blue Ray, today there is a trend towards renting and streaming content. We spoke with Rovi’s VP of Entertainment, Gerald Hensley, at CES in Las Vegas to learn more about this issue and how Rovi’s UltraViolet initiative is working on providing a solution. (4:52)

Source: BeetTV

Tags: UltraViolet Content Sharing Initiative , all devices content sharing , beet.tv , BeetTV