AOL.com Video - Real Time Video Ad Buying

VIDEO:Tech

Real Time Video Ad Buying

Description:Some premium publishers have resistance to programmatic buying due to price degradation concerns because they are used to setting the prices for their inventory, says Joanna O'Connell, Senior Analyst, Interactive Media at Forrester. O'Connell to discusses the emergence of real-time bidding for video advertising. (1:50)

Source: BeetTV

Tags: Real Time Video Ad Buying , beet.tv , BeetTV , interactive media forrester