AOL.com Video - Real Time Bidding Story Is Evolving Into Real Time Buying

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Real Time Bidding Story Is Evolving Into Real Time Buying

Description:VIEQUES, Puerto Rico — The traditional way of thinking about online advertising exchanges is evolving, says Joanna O’Connell, Principle Analyst at Forrester Research. At the Beet Retreat 2013 in Vieques, Puerto Rico we spoke with O’Connell to find out more about the trends she’s seeing in online video ad exchanges and where she sees the industry heading. O’Connell explains that, "The real time bidding story is evolving to become the real time buying story.” (2:50)

Source: BeetTV

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