Publishers Find Increased Video Video Views Via Text Pages
Description:While it seems logical that video views are generated on the video pages of Web sites, the big opportunity for publishers is to generate video views on text pages via thumbnails of related videos , says Adam Singolda, CEO of Taboola, a video recommendation engine. Taboola's customers including Bloomberg, CNN, Reuters and the Washington Post, create far more text then video pages. In this discussion, Singolda explains the value of driving video views on text pages.(7:38)