AOL.com Video - Programmatic Video Ad Buying Lifts Global Revenue For Dailymotion

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Programmatic Video Ad Buying Lifts Global Revenue For Dailymotion

Description:An automated system in which advertisers purchase spots on Dailymotion in real-time has lead to greater efficiency for marketers and higher ad rates for the big publisher, says Roland Hamilton, who heads the U.S. operations for the Paris based company. Hamilton explains that the automated buying is separate from the company's direct sales efforts which is largely focused around sponsored programming. Dailymotion is the world's second biggests video site after YouTube. (6:32)

Source: BeetTV

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