AOL.com Video - Programmatic Buying Drives Big Revenue Bumps at SpotXChange

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Programmatic Buying Drives Big Revenue Bumps at SpotXChange

Description:VIEQUES - Digital ad network SpotXchange has seen a ten times increase in revenue for its real-time bidding marketplace and a seven times bump in global bid requests from 2011 to 2012, the company announced this week. At the recent Beet.TV executive retreat, we talked to the company's CEO Mike Shehan about the growth in ad exchanges over the last several years and the recent run-up in real-time bidding. (6:40)

Source: BeetTV

Tags: 2013 Beet Retreat , beet.tv , BeetTV , Digital ad network