Poptent, Crowd-Sourcing Television and Web Advertising Creative
Description:p>Independent video creators are earning $10,000 in some cases for 30-second commercials crowd-sourced on behalf of major brands, says Neil Perry, President of video production and marketing shop PopTent in an interview with Beet.TV. The cost for production is about 80% less than brands are spending on traditional commercials, Perry tells us in this video.(6:02)