AOL.com Video - Online Video Data Transparency Can Drive Brand Innovation, VideoHub

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Online Video Data Transparency Can Drive Brand Innovation, VideoHub

Description:Online video is more measured than most other mediums, but it's not necessarily more transparent, says Kelly McEttrick, Director of Platform Strategy for Tremor Video's VideoHub, during an interview with Beet.TV. We caught up with her at the OMMA Video conference this week in New York for a discussion on transparency in video media buying. "Data transparency is needed for the right type of inovations," she says, adding that bringing more online video players on board. (3:11)

Source: BeetTV

Tags: Online Video Data Transparency Drives Innovation , beet.tv , BeetTV , kelly mcettrick interview