AOL.com Video - Online Video Biz Should Adopt TV Metrics, Yahoo Video Says

VIDEO:Tech

Online Video Biz Should Adopt TV Metrics, Yahoo Video Says

Description:To grow digital advertising, online video providers would be wise to standardize metrics along the lines of TV, says Jason Dimberg, Yahoo's senior director of video programming and operations during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. "We have to bring volume to the table to hard sell with advertisers and marketers and agencies on shifting [to digital]," he says. (7:54)

Source: BeetTV

Tags: Online Video Biz Should Adopt TV Metrics , beet.tv , BeetTV , grps tv rating