Description:In one of its first partnerships with a brand marketer, technology startup NetShelter generated 52% more viewership for Samsung's Smart TV campaign on tech blogs using its tool, said NetShelter's CEO Peyman Nilforoush in an interview with Beet.TV. NetShelter technology platform operates like a blog ad network and stretches across 4500 independent bloggers reaching 150 million readers. Samsung helped conceive and develop the platform.(4:45)