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NBC News Digital Is Headed to the TV Upfront

Description:While NBC has brought full-players episodes of shows to the TV Upfronts, this will be the first time it will bring NBC News Digital video clips to the annual industry ad marketplace, says Peter Naylor, EVP of Digital Media Sales, in this segment from the Beet.TV executive summit on big data. He explains that "video is so coveted now, particularly at the top of the pyramid," where NBC is positioned. (4:49)

Source: BeetTV

Tags: annual industry ad marketplace , beet.tv , BeetTV , digital media sales