AOL.com Video - Native Advertising Allows Brands to Be Commentators

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Native Advertising Allows Brands to Be Commentators

Description:Social media has caused a shift in advertising. Whereas the advertising experience used to be one-sided, with brands simply pumping their messages out to consumers, today brands are able to become part of the conversation and actually interact with and engage their customers. (12:05)

Source: BeetTV

Tags: advertising engaging audiences , Ashley Swartz , beet.tv , BeetTV