Mobile RTB Platform StrikeAd Expands in US and Asia
Description:European mobile advertising technology company StrikeAd recently opened its first office in the US as the company aims to grow in the mobile market, says Alex Rahaman, CEO of StrikeAd. Ashley Swartz talks to Rahaman on the mobile advertising ecosystem.
Mobile marketing and usage in Europe and Asia has tended to be more advanced than in the US, but the US market has caught up and is now pacing ahead of Europe.(5:37)