AOL.com Video - Microsoft Invests in Selectable Media Ad Platform

VIDEO:Tech

Microsoft Invests in Selectable Media Ad Platform

Description:Only about 5% of consumers are willing to shell out for paywall-ed content, says Matt Minoff, President & CEO of Selectable Media, a digital platform that unlocks premium content via advertising. He's betting that tools like those Selectable offers can help publishers tap into the other 95%, he tells Beet.TV in a video interview. (4:48)

Source: BeetTV

Tags: Microsoft Invests in Ad Platform , beet.tv , BeetTV , Monetizing Premium Content