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Marketers Flock to Funny or Die Website
Description:John Jannarone has a profile of Funny or Die, the online comedy web site founded by Will Ferrell which has become popular with marketers for "branded entertainment" spots that weave a product into the storyline of skits. Photo: AP. (4:10)
Source: WSJLive
Tags: Marketers Flock to Funny or Die Website , branded video , online advertising , The Wall Street Journal