Live Nation's Michael Rapino at D: Dive Into Media
Description:Ticketmaster has long been the place to turn for concert and sports tickets when they go on sale.But, starting later this year, it will also be a place to go even when the initial supplies are sold out. Ticketmaster's owner, Live Nation, plans to start offering the ability to resell tickets on the site within a few months' time. The move will allow content owners, venues and other participants to benefit when tickets get resold for higher prices."(32:34)