Introducing The Safety Suit and Extreme of the ‘Cotton Wool Culture’
Description:St John Ambulance today launches a new campaign based on the Safety Suit to raise awareness of the ‘cotton wool culture’ in the UK. The concept is not to quash children’s summer holiday enjoyment but to learn basic first aid – after all it is free.
St John Ambulance also undertook research which highlights the growing concerns by parents to let their children play outdoors. We created a humorous video to showcase the Safety Suit and visualise an extreme of the ‘cotton wool culture’.(1:12)