If 'Content Is King,' Then 'Distribution Is Queen'
Description:Mindshare, the media agency within WPP, has created some 250 branded campaigns for video and television over the past 9 years, says David Lang, Chief Content Officer and President of the agency's entertainment division, in this interview with Beet.TV On the subject of viral video hits and paid vs. earned, Lang stresses the importance of paid. While the term "content is king" is fair, paid distribution is essential. "Distribution is queen" and just as important as content, he says.(6:52)