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IAB Sets Online Video Advertising Standards

Description:In a move that has been highly anticipated by content creators, online publishers and advertising agencies, the Interactive Advertising Bureau (IAB), the industry trade organization of online publishers, will announce today that the standardization of online video advertising has been finalized.Many of the standards, including specifics for companion ads and pre-roll ads have been widely accepted and implemented. But the newest form of video advertising, the overlay ads, has lacked standards. (2:42)

Source: BeetTV

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