How to Plan Digital Content Strategy Working in Television - Mark Graham
Description:In Chapter 14 of 17 in his 2012 Capture Your Flag interview, digital media executive Mark Graham notes cable television remains the foundation of big media business, including his company VH1, and gets the majority of its audience and its advertising income from on-air programming. He talks about working in strategic content planning and how the work is becoming progressively digital. Mark offers examples of how media companies are packaging content for consumption across TV, mobile and desktop.(2:14)