AOL.com Video - How to Plan a Product Launch

VIDEO:Business

How to Plan a Product Launch

Description:In Chapter 11 of 15 in his 2011 Capture Your Flag interview, Ramsey Pryor answers "How is Launching a Product at IBM Different Than Doing So at a Startup?" Pryor shares how magnitude affects several dimensions of a global corporate product launch, including analyst relations, sales training, and customer feedback processes. Pryor details the systems and structural benefits of the IBM 100-year history launching products. Pryor is currently a product management executive at IBM. (2:05)

Source: Capture Your Flag

Tags: How to Plan a Product Launch , marketing campaign , marketing essentials , product marketing