AOL.com Video - How to Pitch and Execute a Music Marketing Campaign

VIDEO:Business

How to Pitch and Execute a Music Marketing Campaign - Mark Graham

Description:In Chapter 16 of 17 in his 2012 Capture Your Flag interview, digital media executive Mark Graham notes the importance of timing, especially in the context of working across resources in a corporate media company. By understanding timing, he learns not to get frustrated and to use perseverance to bring resources together to get a project off the ground. He shares the story of a concept he came up with at VH1, "Song of the Summer", made initially as a trial, then adopted formally into VH1. (3:53)

Source: Capture Your Flag

Tags: How to Pitch a Music Marketing Campaign , digital media careers , digital media executives , Project management tips