AOL.com Video - How to Pitch an Experiential Marketing Concept or Campaign

VIDEO:Business

How to Pitch an Experiential Marketing Concept or Campaign

Description:In Chapter 5 of 15, creative director, and experience marketer Jason Anello shares how context helps pitch an experiential marketing concept or campaign. Whereas clients understand context and measurement metrics of traditional media - print, outdoor, television, radio, and interactive, experiential marketing is vaguer. Establishing a contextual framework helps to close the gap between what his client knows about what exists and what it can expect from something new and untested. (2:39)

Source: Capture Your Flag

Tags: How to Pitch an Experiential Marketing Concept or , experiential marketing , pitching marketing campaign , pitching marketing concept