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VIDEO:Business

How to Overcome Common Influencer Brand Marketing Mistakes

Description:In Chapter 11 of 12 of his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie shares how fear and knowledge gaps limit brand marketer ability to connect with influencers and tastemakers. Additionally, short-term timelines - predicated by Wall Street quarterly earnings pressures - causes breakdowns in longer-term influencer community connection. (3:20)

Source: Capture Your Flag

Tags: Avoiding Influencer Brand Marketing Mistakes , Brand Marketing Mistakes , Influencer Brand Marketing , marketing strategy

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