AOL.com Video - How to Help Brands Communicate a Story to Customers

VIDEO:Business

How to Help Brands Communicate a Story to Customers

Description:In Chapter 10 of 16 in her 2012 Capture Your Flag interview, art director Lulu Chen answers "As an Art Director, How Do You Help Brands Tell Their Story?" Chen notes how brands are in effect personalities and working on brands comes down to understanding the customer, the customer lifestyle, and putting a consistent, on-brand message in place to connect with them. Lulu Chen is a photo art director working in retail e-commerce in New York City. Previously, Chen worked as a freelance stylist. (1:40)

Source: Capture Your Flag

Tags: target market , art directing , art director job , aspirational careers