Description:In Chapter 11 of 13 in his 2012 Capture Your Flag interview, crowdfunding entrepreneur and IndieGoGo CEO Slava Rubin notes how crowdfunding is not new, sharing how Joseph Pulitzer raised community donations to fund the Statue of Liberty project. Rubin notes several reasons why individuals give money to finance projects or campaigns. He notes how perks incentives entice people by giving they something in return for their contribution. Slava Rubin is the CEO and Co-Founder of IndieGoGo.(1:47)