AOL.com Video - How Google Will Help to Proliferate Rich Display Ads

VIDEO:Tech

How Google Will Help to Proliferate Rich Display Ads

Description:While rich media displays comprise just 6 percent of Web advertising now, that number will vastly increase as the cost and complexity of serving comes down quickly, says Barry Salzman, Google's Managing Director of Media and Platforms, the Americas. In this video interview with Beet.TV, Salzman says that rich media, including video display advertising will appear on "hundreds of thousands of sites" and will create a $50 billion marketing by 2015. (3:23)

Source: BeetTV

Tags: Google Will Help to Proliferate Rich Display Ads , advertising proliferation on the web , barry salzman , beet.tv