AOL.com Video - How Adobe Media Player Helps to Track Downloadable Video

VIDEO:Tech

How Adobe Media Player Helps to Track Downloadable Video

Description:Whether or not the new Adobe Media Player enjoys widespread adoption, the technology solves the critical issue of tracking viewership of downloaded files, said Mike Hudak, CEO and co-founder of Blip.tv. While most downloaded video files come through iTunes, publishers and advertisers have a very difficult time in tracking if the files are watched and for what duration. The Adobe Media Player provides these numbers. Dynamic advertising in Adobe media player helps to track this viewership. (2:15)

Source: BeetTV

Tags: Adobe Media Player Tracks Downloadable Video , adobe media player , advertising on downloadable video , BeetTV