How a Senior Leader Builds Consensus Between Board Members and Staff
Description:In Chapter 12 of 12, designer Doug Jaeger shares what he is learning about building multi-party consensus in his Art Director's Club president role. Jaeger learns to understand individual needs within both the board membership as well as with the staff. Offering social media adoption as an example, Jaeger starts with sharing an idea, then positions the idea at the board level to receive support, and finally disseminates the idea across the organization via program planning and rollout.(3:49)