AOL.com Video - Hip Hop Artist Consequence Builds Grassroots Celebrity Status Online

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Hip Hop Artist Consequence Builds Grassroots Celebrity Status Online

Description:The hip hop artist Consequence, who released his debut album "Don't Quit Your Day Job" with Kanye West's label G.O.O.D Music last year, is building his "grassroots celebrity" status online, he says. His Kyte channel "ConsTV" has received 1.4 million hits and his Web site itsthecons.com, started in the Winter of 2007, will be finsihed soon. Consequence is one of a number of rappers using the Internet to promote themselves as a brand. (4:50)

Source: BeetTV

Tags: Hip Hop Artist Consequence Online Celebrity , beet.tv , BeetTV , Hip Hop Artist online