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HBO's Eric Kessler at D: Dive Into Media

Description:Eric Kessler is the guy who came up with the slogan "It's Not TV. It's HBO." - after a decade, it remains part of the cable TV vernacular. Today, he's got his hands full mapping out a viable digital strategy while remaining tethered to the cable-TV cash cow and fending off new rivals like Netflix and Amazon that are mounting assaults on its business. (32:05)

Source: WSJLive

Tags: cable tv business , eric kessler interview , hbo business , The Wall Street Journal