GroupM's Rob Norman: For Content Marketing, Context Is King
Description:Everyone's talking about 'content marketing', 'native advertising' or 'branded content' - the hybridization of editorial and marketing materials in to a single content type of mutual benefit to publishers and brands.
That's forcing the ad agencies to offer their services in these spaces. But, for agencies as used to the traditional church-and-state separation of these fields as are editors, these are strange new times.(8:42)