Google's Waze Intercepts Drivers With 'Third-Screen' Local Ads
Description:In the movie Speed, Keanu Reeves risked his bus exploding if it stopped. In real-life, some drivers will now see digital ads if their car stops for more than three seconds.
That is the one strand in the advertising proposition for Waze, the crowd-powered drivers' sat-nav aid that also has marketing ambitions.(4:33)