Google Expanding Programmatic Offering to Agencies, Brands
Description:VIEQUES, PR - A big focus of Google's programmatic operations in 2014 will be on for agencies and brands via the "buy-side" of its programmatic services, explains Jay VanDerzee,Head of Sales, Media Platforms, Google, in this interview with Beet.TV. In addition to expanding its services, the company is going to expand its alliances with other technology vendors, he says.
We spoke with VanDerzee at the Beet.TV executive retreat where he was a speaker.(2:18)