Description:It seems harmless enough, swallowing a little spoonful of a lovely spice like cinnamon, but the so-called cinnamon challenge, as millions of YouTube viewers know, is not a pleasant gustatory experience.
In clip after clip on the Internet, someone — often a teenager — ingests a tablespoon of the stuff, without drinking fluids, within 60 seconds. A burning sensation triggers the gag reflex. Coughing and sputtering ensues. A cloud of brown powder surges toward the camera.(1:05)