AOL.com Video - Digitas Launches Real-Time Social Campaign for Sprint

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Digitas Launches Real-Time Social Campaign for Sprint

Description:Digitas, the big, global digital agency unit of Publicis, has been expanding its BrandLive product to clients including P&G''s Tide and most recently Sprint. BrandLive inserts brands into news of the day, in realtime, via social networks and with extensive original video content. For an overview of the product and its implementation by Sprint, we spoke with Ann-Marie Kline, SVP of Marketing / Managing Director of BrandLIVE. (4:25)

Source: BeetTV

Tags: Real-Time Social Campaign for Sprint , anne marie kline , beet.tv , BeetTV