Digitas Joins Outrigger Media to Develop a YouTube Trendspotting Tool
Description:Outrigger Media, which has developed a proprietary analytics platform called OpenSlate to track the impact and influence of thousands of YouTube channels, is partnering with Digitas to spot new, influential channels for the agency and its brands.
At the conference, we interviewed Mike Henry, CEO of Outrigger. Handling the interview for Beet.TV is Karen Cahn.(4:20)