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Digital Video Growing with Big Data

Description:Big data coupled with addressable media, social media and compelling forms of content, were some of the subjects covered Tuesday in Chicago at the Beet.TV Advertising Summit presented by Adobe Video Advertising at the global headquarters of the mega-media agency Starcom MediaVest Group. Moderating the sessions was Ashley Swartz, former head of the interactive video practice at Digitas, now a digital media consultant and contributor to Beet.TV. In this segment, she gives a summary of the event. (6:23)

Source: BeetTV

Tags: Digital Video Growing with Big Data , Ashley Swartz , beet advertising leadership summit summary , beet.tv