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Demand Still Strong for Online Video

Description:Despite uncertainty in the overall economy, publishers such as CBS and Hulu both say that demand remains strong for online video ads and inventory. "The demand is still voracious," said Ken Lagana, SVP Sales, CBS Interactive during the recent Beet.TV Online Video Leadership webcast. His forecast was echoed by Kevin McGurn, VP Sales at Hulu, who said the market is strong and business is growing overall for online video, driven in part by the strength of the recent TV upfront. (2:24)

Source: BeetTV

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