Dailymotion to Power Programmatic Advertising with "First Party Data"
Description:VIEQUES, PR - Dailymotion, the big global video destination site, is expanding its programmatic operations in 2014 with the utilization of deep, first party data, explains Roland Hamilton, Managing Director in the U.S. of the Paris-based company, in this interview with Beet.TV
We interviewed him at the Beet.TV Executive Retreat where he was a speaker. In this segment, he talks about programmatic, the expansion of original programming and the company's evolving mobile strategy.(4:19)