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VIDEO:Arts

Crafting Contagious Content with Emotions

Description:Discover why do certain products and ideas go viral. Wharton professor Jonah Berger explains the elements that make products or ideas contagious. (Principle #3) (3:58)

Source: Simon&Schuster

Tags: Contagious Content Through Emotions , carrying about stories , how word of mouth works , simon and schuster

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