Connected TV Interactive Ads Are a Must for Digital Campaigns
Description:Marketers using the conncted TV platform should include interactivity in some form in their spots, says Ashley Swartz in this commentary on connected TVs. In her analysis of a recent YuMe-Magid report on connected TVs, Swartz advises marketers to boost the creative to take advantage of the ROI opportunities in the connected TV market.
That's because connected TV viewers often notice and engage with the ads.(8:04)