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ComScore's Media Evangelist: TV Shows' Facebook Videos Are Dangling Carrots

Description:TV shows that extend the offline viewing experience for audiences on Facebook, via video and dangle the carrot, are most successful in driving audiences to owned media, says comScore's Media Evagelist, Eli Goodman, in this video interview with Beet.TV Referencing AMC's Mad Men and its constant engagement via Facebook. (4:58)

Source: BeetTV

Tags: ComScores Media Evangelist , beet.tv , BeetTV , comscore media