AOL.com Video - ComScore's Goodman Brought Standardization to YouTube

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ComScore's Goodman Brought Standardization to YouTube

Description:comScore has been working closely with YouTube since last July to provide third party demographics around consumption and demographics.As a result of these efforts, comScore has established a brought "a standardization" around the giant video site -- data which is critical for the content creators, YouTube and brand advertisers, says Eli Goodman, Media Evangelist at comScore in this interview with Beet.TV. (3:41)

Source: BeetTV

Tags: comScore Brought Standardization to YouTube , beet.tv , BeetTV , comscore business venture