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ComScore Media Evangelist on Monetizing Web Video

Description:As online video consumption has exploded with over 45 billion videos viewed per month in the United States, the amount of advertising viewed is quite limited; there are in-stream ads around just one percent of video views in the United, says Eli Goodman, comsScore's Media Evangelist in this interview taped at the Beet.TV Executive Retreat. While the the amount of ads is limited, the average time spent on watching ad ad has risen to 15% from 13% last year, Goodman says. (3:46)

Source: BeetTV

Tags: ComScore Media Evangelist on Monetizing Web Video , Ad Increase to Monetize Video , beet.tv , BeetTV