AOL.com Video - Commentary: The Shifting Valuations of Television and Digital Video

VIDEO:Tech

Commentary: The Shifting Valuations of Television and Digital Video

Description:The emphasis on TV-like buying digital video using gross ratings points by several portals, is having a big impact on theway media dollars are being spent, says analyst Ashley Swartz in her regular commentary on Beet.TV She sites a number of recent trends including the use of purchase of premium video as a "make good" when television ratings fail to reach a pre-agreed audience number. She also talks about the growing impact of real-time buying of video. (7:10)

Source: BeetTV

Tags: The Shifting Valuations of Digital Video , Ashley Swartz , beet.tv , BeetTV